Google has officially begun phasing out Google Assistant from Fitbit smartwatches, a decision that affects millions of users and underscores the brand’s slow decline. This move aligns with Google’s larger shift toward Gemini AI but leaves Fitbit users with no replacement functionality.
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What Is the Fitbit Google Assistant Removal?
Google confirmed it will remove Google Assistant support from all Fitbit devices in the coming weeks. Fitbit users have started receiving notifications alerting them that voice control, used to set alarms, check the weather, and log workouts, will no longer be available.
Why the Removal of Google Assistant on Fitbit Devices Matters
While Pixel Watch users will transition to Gemini, Fitbit users are losing a core feature with no upgrade in sight. This disparity suggests Fitbit is no longer a priority within Google’s wearable strategy.
Timeline of the Fitbit Google Assistant Removal
Google’s Quiet Announcement
The update was posted on the official Fitbit Community Forum, stating:
“Over the next few weeks, we will be progressively phasing out Google Assistant on your Fitbit device… This change means that Google Assistant voice control for activities will soon no longer be available.”
Fitbit Users React to the Loss
Notifications began appearing on Fitbit devices. On forums like Reddit, users expressed frustration over the sudden and unexplained downgrade.
No Replacement for Fitbit Users
Unlike Gemini Integration on Other Devices
Other Google platforms are shifting from Assistant to Gemini AI. Fitbit, however, gets neither—no Gemini, no replacement, just a void.
This makes Fitbit less competitive as a smartwatch platform, stripping away one of its few smart features without offering added value.
A Clear Pattern: Fitbit’s Continued Phase-Out
Google’s Recent Fitbit Decisions
The Fitbit Google Assistant removal fits into a broader pattern of abandonment:
- The Fitbit.com store was shut down, redirecting users to the Google Store.
- A firmware update led to severe battery drain issues on the Fitbit Sense and Versa 3.
- Google has positioned the Pixel Watch as its leading wearable going forward.
These moves suggest Fitbit may be on the path to obsolescence within Google’s portfolio.
User Sentiment: Growing Backlash and Loss of Trust
Longtime Fitbit users are voicing dissatisfaction with the direction of the brand. Many feel abandoned, especially as once-core features disappear without warning or equivalent alternatives.
Final Thoughts on the Fitbit Google Assistant Removal
The removal of Google Assistant from Fitbit devices is more than a feature cut—it’s a signal of broader strategic change. Without Gemini support or any alternative assistant, Fitbit users face a degraded experience. The message is clear: Google may no longer see Fitbit as central to its wearable ambitions.
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