Tired of swiping right and the first annoying messages could quickly start to take their toll. HE dating app zip today launched a new AI-powered tool called “ the beginning of the conversationto help users write more thoughtful and personalized introductory messages.
Many Hinge users are afraid to send the first message. What starts with a hopeful ‘like’ often ends in silence unless the other person asks for it. To solve this problem, Hinge turned to behavioral data. The study found that 72% of daters are more likely to consider someone if a like is accompanied by a message. A message with a comment instead of a simple “like” is twice as likely to lead to an actual date.
Convo Starters uses generative AI to analyze a profile (both photos and suggestions) and then suggests three personalized ideas to start a conversation with the person. These suggestions can focus on common interests, pose a thought-provoking question, or spark further discussion.
In early tests, more than a third of users said the feature made them feel safer when making contact. Overall, Hinge has seen an increase in likes on comments.
This is how Convo Starters work
When you like someone’s profile on Hinge, conversation starters may appear under a photo or message. You’ll see up to three personalized suggestions generated by AI, inspired by the content of that person’s profile. From there, you write the first message with your voice and send it. Convo Starters do not send pre-filled messages that you can copy and paste.
“Let them know what you noticed or mention how their request has impacted your life,” says Logan Ury, relationship specialist at Hinge. “This small effort shows genuine interest, sets you apart and sets you up for a great conversation.” »
Would you prefer AI not to suggest what to say to a potential date? The feature is optional and can be disabled in the settings.
Read also: AI is here to save dating apps… or make them worse
Why dating is important
Hinge is not a French dating app. That’s why current estimatesThe platform has around 30 million users around the world. This launch suggests that Hinge is doubling down on its positioning as a “relationship app” rather than a hookup platform.
With Convo Starters, Hinge appears to be capitalizing on the idea that many users want not only matches but also meaningful connections. By improving these initial messages, the app can help more people turn a meeting into a real conversation and maybe a real date.
“We hear from daters that if they don’t know what to say, it can stop them from commenting,” says Jackie Jantos, CEO and Chief Marketing Officer at Hinge. “With Convo Starters, we relieve this pressure.”
But it also reflects a broader trend. As online dating becomes more ubiquitous, apps are turning to artificial intelligence to solve communication problems like ghosting, boring presentations, and missed messages.