- Sirius XM ads appear on Subarus
- The Japanese brand says there have been no complaints
- More and more manufacturers are testing advertising in cars
According to Subaru owners in North America, pop-up ads are appearing in the infotainment systems of several models, leading to protests on Reddit and forums from those unhappy with the decision.
NASTY reddit The user said that while driving 90 km/h, a Sirius ad appeared
This led to many other commenters picking up the thread, some of whom said that this only happens occasionally and that clicking the “Stop Streaming” button would stop the ads from appearing.
While others say they get the pop-up once or twice a week, they say it always leaves them “scarred.” One Reddit user said: “I was so angry when this happened to me, even while I was driving.”
the car pianist It contacted Subaru for comment, but the Japanese brand said it was “the first time we were aware of a problem” and that it had received no direct negative feedback from customers so far.
In-car advertising will not go away
Stellantis, parent company of Jeep, Chrysler, Ram, Fiat and many other companies, has made headlines several times this year for allegedly placing pop-up ads in its models’ infotainment systems.
Moreover, users have complained about it. There is no way to disable ads.Setallantis says it was just a mistake.
The various contributions are ongoing
This is a real photo from a friend pic.twitter.com/PU8xcd1qt2November 17, 2025
At this moment, the car pianist contacted Stellantis, who said that “the Uconnect system’s in-flight messaging (IVM) technology is a key link that helps Stellantis stay connected with our owners at critical moments of their ownership.”
We have reported that other manufacturers are involved in similar activities, most recently Tesla. Faith: Ares The update upset owners who thought it looked too much like an advertising link.
As automakers look for new revenue streams, the software-defined vehicle (SDV), a car that can be automatically updated using over-the-air software packages, offers a unique opportunity to reach a captive audience.
While automakers may think it’s okay to display ads on infotainment screens in the hopes of getting an owner to sign an agreement while stuck in traffic, this has clearly had an impact on those who find it intrusive, intrusive, and at worst, so annoying as to be dangerous.