Rising Website Maintenance Costs Impact Revenue
A recent survey shows that many businesses are unhappy with their websites. Despite high spending, nearly half face performance issues, leading to lost revenue and rising costs.
The Cost of Poor Website Performance
Storyblok surveyed 300 senior business leaders in the US and Europe. Companies spent an average of $550,688 on marketing technology over five years. 18% invested over $1 million. Yet, many still struggle with website problems:
- 36% of eCommerce businesses say their website embarrassed them in front of customers or stakeholders.
- 96% believe their website meets expectations, despite clear issues.
- Revenue losses grew from $72,000 in 2023 to $94,500 per year.
- European businesses face the biggest losses, averaging $101,000 annually, compared to $80,500 in the US.
Why Are Websites Failing Businesses?
Even with top website builders and hosting, businesses struggle. The main reasons include:
- Rising Maintenance Costs: Companies spend more on fixes than improvements.
- Performance Issues: Slow and unreliable websites hurt customer trust.
- Security and Accessibility: Meeting modern standards adds complexity.
The Shift to Modern Website Solutions
Storyblok’s CEO, Dominik Angerer, shared his concerns: “Two years ago, we found many businesses embarrassed by their websites. Today, the problem is worse. Revenue losses are higher, maintenance takes longer, and costs are rising. Yet, satisfaction with marketing tools has increased.”
Businesses need composable architecture and modern content management to cut costs and boost performance.
Key Insights
| Issue | Business Impact |
|---|---|
| High maintenance costs | More money spent on fixes, less on growth |
| Website performance issues | Fewer conversions, lower customer trust |
| Security and accessibility | Harder to manage websites |
| Outdated tech stacks | Expensive and inefficient long-term solutions |
FAQs
Businesses are losing an average of $94,500 per year, with European businesses facing higher losses at $101,000 annually.
Many companies believe their websites meet expectations despite clear inefficiencies, leading to complacency and continued investment in outdated solutions.
Composable architecture is a modular approach to web development that allows businesses to adapt and scale their websites efficiently, reducing maintenance costs and improving performance.
As website demands grow, businesses must shift toward modern, flexible solutions to avoid increasing costs and lost revenue.
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