The latest offering from Philips introduces a 65-inch OLED TV featuring an integrated Roku interface, making it an attractive option for users seeking high-quality streaming without the need for extra devices. Priced at $1,299 and available at Sam’s Club in the United States, this model is designed for viewers who value both picture quality and a streamlined smart TV experience.
Key Features and Benefits
Integrated Roku OS
- Built-In Streaming: The TV comes with Roku OS pre-installed, offering seamless access to popular streaming services like Disney+, Max, Netflix, and more.
- User-Friendly Interface: The familiar Roku City backdrop and intuitive menu system make navigation easy.
- Regular Updates: Roku’s platform regularly updates its content library, ensuring that new free and paid streaming options are consistently available.
Picture and Sound Performance
- OLED Technology: OLED panels are known for self-illuminating pixels, which produce ultra-stark contrast, vibrant colors, and wide viewing angles. This technology is widely regarded as the pinnacle of picture quality.
- 4K Resolution with 120Hz Refresh Rate: The high refresh rate enhances smooth motion, which is especially beneficial for gaming and fast-moving content.
- HDR and Dolby Vision IQ: The built-in ambient light sensor adjusts the picture settings in real time according to Dolby’s standards, ensuring optimal brightness and contrast in any room.
- Gaming Support: AMD FreeSync Premium support minimizes screen tearing and stuttering, providing an improved gaming experience.
- Enhanced Audio: A 2.1 speaker system supports Dolby Atmos and is designed to deliver “room-filling sound” for a more immersive viewing experience.

Additional Smart Features
- Roku Voice Remote: The voice remote allows users to search for content or launch applications like Netflix, YouTube, Hulu, and Disney Plus with simple voice commands.
- Smart Home Integration: If you use other Roku smart home products, you can easily control them from your TV, including viewing feeds from compatible smart cameras in picture-in-picture mode.
Comparative Analysis
When comparing this Philips OLED Roku TV to other popular models, several factors stand out. The following table highlights key specifications relative to similar models:
Specification | Philips OLED Roku TV | LG B4 OLED TV (Comparable) | LG C4 OLED TV (Premium Option) |
---|---|---|---|
Screen Size | 65 inches | 65 inches | 65 inches |
Price | $1,299 | Around $1,299 | Typically higher |
Panel Type | Likely LG Display (B4 or C4) | LG Display B4 Panel | LG Display C4 Panel |
Refresh Rate | 120Hz | 120Hz | 120Hz |
HDR Support | Dolby Vision IQ, HDR10, HLG | Standard HDR formats | Advanced HDR formats |
Integrated OS | Roku OS | WebOS | webOS |
Note: The specific OLED panel used in the Philips model is expected to be similar to the LG B4 panel rather than the brighter LG C4 or G4 panels. This could affect brightness levels, making the model competitive if it meets your viewing preferences.
Market Context and Considerations
OLED TVs continue to grow in popularity, with consumers increasingly seeking models that offer not only exceptional picture quality but also smart functionality built directly into the device. Philips’ new model provides an all-in-one solution by combining state-of-the-art OLED technology with the expansive content library of Roku. However, buyers should consider that alternatives from LG, Samsung, or Sony offer the option to add separate streaming devices like Roku, Google TV, or Apple TV 4K. This flexibility might be important for users who want to customize their streaming experience.
Final Thoughts
The Philips 65-inch OLED Roku TV stands out as a versatile option for those looking to upgrade their home entertainment setup. Its competitive price, combined with integrated streaming and advanced display technologies, makes it a strong contender in the OLED TV market. As with any technology purchase, potential buyers should compare features, read professional reviews, and consider their viewing habits before making a decision.