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Google’s Experiment with Search Page Layout and Image Generation

The distinction between the Google experience on desktop and mobile is blurring, as the company considers introducing a Discovery Feed for its web browser search engine. This insight is from the tech news source MSPowerUser, which recently uncovered this development. The feed resembles what you find on Bing and the Google smartphone app but offers additional features. Along with displaying article headlines, it provides local weather forecasts, stock market data for three companies, and sports scores on the right side. A Google spokesperson informed TheVerge that this is merely an experiment “currently underway in India.” There’s no information on whether this redesign will expand to other nations.

Possible limitations

Google has a history of experimenting with its search engine’s clean front page, as documented by 9To5Google. In the past, it included a section for COVID-19 news. The key difference is the older styles featured a few widgets at the screen’s bottom.

The ongoing test devotes significant screen space to content, moving the search bar to the top, and creating a cluttered layout.

This could be acceptable with an option to disable or customize, but it’s uncertain. Android Police reported that Google’s smartphone Discovery Feed is unalterable. Website owners control the content. The feed offers personalized articles, but customization stops there.

If you can’t beat them:

Naturally, there’s no assurance this experiment will go mainstream, yet it offers a fascinating glimpse into Google’s potential search engine enhancements. On October 12, the company initiated tests for an “image generation tool on the AI-powered Search Generative Experience (SGE),” mirroring Bing’s capability to generate images based on text prompts.

It’s somewhat amusing to witness Google emulating Bing in this way. For years, Bing seemed like the understudy, but with the rise of AI, the dynamics appear to be changing. What else might Google borrow from Microsoft as it continues to explore new frontiers? Perhaps a Google Assistant version of Microsoft Copilot is on the horizon.

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