- Mac sales rise as Windows users look for alternatives
- Many computers cannot run Windows 11 due to the lack of the TPM 2.0 chip
- Apple’s unified approach to hardware and software attracts experienced Windows users
According to several recent reports, Windows 10’s end of life in October 2025 has led to a notable migration from Windows PCs to Apple’s Mac line.
Data published by look for the counterpoint reports that global PC shipments rose 8.1% in the third quarter of 2025, and Apple’s Macs grew 14.9% year-over-year.
For users looking for reliability, Apple’s platform now appears to be a safer long-term investment. The brand’s integrated design philosophy, combined with its M-series chips, has blurred the lines between consumer laptops and the best mini PCs for home or business use.
Apple benefits from Microsoft’s strategic decisions
Many users, once loyal to Windows laptops, are now choosing macOS instead of upgrading to Windows 11.
This change is largely due to hardware limitations: some older models, although still efficient, cannot install Windows 11 due to the lack of the TPM 2.0 chip.
Instead of investing in new Windows hardware, many prefer to rely on Apple’s integrated ecosystem of hardware and software, even if it means adapting to a new operating system.
Lenovo remains the leading manufacturer by volume, but Apple’s growth stands out because it reflects a real shift from one ecosystem to another, rather than a simple equipment upgrade.
Brands like HP and Asus also saw a slight increase, while Dell’s shipments fell slightly.
Apple’s continued progress suggests that Microsoft’s decision to shelve Windows 10 has unexpectedly strengthened its main competitor.
The timing of recent MacBook updates, combined with macOS’ reputation for stability, appears to have given Apple a decisive advantage at a crucial time for PC buyers.
Many professionals who were once loyal to Windows are now using MacBook Pros as their new mobile workstations, praising their performance, battery life and durability.
Some companies are also testing Mac integration in mixed environments, reflecting a growing desire to break away from the Microsoft ecosystem.
The choice between Windows and macOS mainly depends on the specific needs of each workflow. Office users of Microsoft software sometimes need to customize or subscribe to cloud tools.
But for creative or professional profiles looking for a reliable system, Apple’s ecosystem offers a smoother experience with fewer compatibility issues and easier updates.
While Windows 11 remains a solid business platform, the disruption caused by the Windows 10 shutdown has caused many users to consider other options.
It remains to be seen if this dynamic will lead to lasting structural changes or if it will just be a one-time response as Microsoft regains the trust of its users with the next generation of computers.
- Windows 10 crashes, Macs explode
- Panic in Windows 11: Microsoft promises to “check the problem”