- AMD is reportedly planning a 10% price increase for all Radeon GPUs
- VRAM supply issues drive up memory prices
- The costs are passed on to consumers, so Black Friday can be as cheap as GPUs for a long time.
If you are looking to buy a graphics card, there are always rumors that prices may rise due to the rising cost of video memory. – That means Black Friday might be your best chance to get a good deal on a new GPU in a while.
TechPowerUp labeled (via VideoCardz), where analyst Dan Nystedt flagged for a (paywall). ud reportclaims that AMD informed its graphics card partners that prices would increase.
According to a news report, AMD told its supply chain partners that it would raise graphics card prices across its entire product line by 10% due to rising memory chip prices. This would be the second such price increase for AMD. $AMD $NVDA #Semiconductors https://t.co/pi2hsmmhCANovember 24, 2025
The article suggests that AMD is raising the prices of its entire Radeon product line by 10% due to the rising cost of video RAM modules (VRAM).
Of course, you have to take this with a grain of salt, but we’ve seen several reports recently that the rising cost of memory, both for RAM chips and storage, is a very real phenomenon. Therefore, it seems that the graphics card situation in terms of VRAM is getting worse, at least on AMD’s side.
Analysis: At this point, it might not be a bad decision to act a little reckless
GPUs use VRAM to boost their performance (it’s much faster than relying on your computer’s system memory because the VRAM sits right on the card and is easily accessible) and some graphics cards store a lot of it.
When AMD sells graphics chips to a PCB manufacturer, in practice, video RAM modules are also shipped together: they are, of course, the two most important components of a graphics card. As RAM costs rise significantly, so do the prices of these packages, and AMD charges more for its partners.
These costs are of course not borne by the paper manufacturer but are passed on to the consumer who buys the product. Therefore, Radeon GPUs are likely to be around 10% more expensive on the shelves as this affects the supply and production chain. But of course, as we have already mentioned, you should be careful with rumors and with only one news: they can be false.
But with a lot of current speculation about how GPU prices might rise, the evidence is mounting and there’s a growing sense that Black Friday could soon offer the best prices if you’re planning to buy a graphics card in the near (or even medium) future. (For one thing, there’s a tempting deal on the Sapphire RX 9060 XT.)
And if you’re thinking that the price hikes might apply more to high-end graphics cards with lots of VRAM, think again: this will affect cheaper GPUs just as well. There’s even evidence that some cheaper mid-range graphics cards have been discontinued, as models that offer more VRAM than their price range (usually cheaper 16GB offerings) face disproportionate cost increases — increases that may not make much sense for the product.
I’d take this with more of a grain of salt, and the same goes for rumors of Nvidia delaying RTX 5000 Super updates due to VRAM supply issues. However, all of this contributes significantly to the overall buy-now-vs-wait sentiment currently dominating the GPU market.