Cameo, the application that allows you to buy short videos of celebrities, has won an important victory in the legal battle against OpenAI. A federal judge granted the company a preliminary injunction against OpenAI on Monday. Until December 22, the startup is banned from using the word “Cameo” in reference to the features of Sora, the TikTok-like app for creating AI-generated videos. The arrangement includes similar words such as “Kameo” and “CameoVideo.”
“We are pleased with the court’s decision, which recognizes the need to protect consumers from the confusion OpenAI has created through its use of the Cameo trademark,” said Steven Galanis, CEO of Cameo. CNBC. “Although the injunction is temporary in nature, we hope OpenAI will agree to permanently stop using our trademark to prevent further harm to the public or Cameo.”
An OpenAI spokesperson told Engadget: “We disagree with the complaint’s assertion that anyone can claim exclusive ownership of the word ‘Cameo’ and we look forward to continuing to fight our case in court.”
Cameo sued OpenAI in October, claiming the company’s use of the term could confuse consumers and dilute the brand. Before filing the lawsuit, Galanis said Cameo tried to resolve the dispute “amicably” but claims OpenAI refused to stop using the name. Sora’s Cameo feature allows users to upload their own image to the app, which others can use in their videos. U.S. District Judge Eumi K. Lee, who granted Cameo the temporary suspension, set a hearing for Dec. 19 to decide whether to make the order permanent.
Update, Nov. 24, 7:25 p.m. ET: This article was updated after publication with comments from an OpenAI spokesperson.