- Shopping Research is a new chatgpt tool that finds the best product deals
- Shopping Research is available on all plans, including the free plan, and access is virtually unlimited during the holidays.
- The tool creates personalized shopping guides in ChatGPT
Just before Black Friday, OpenAI decided to revamp the shopping experience on ChatGPT by launching Shopping Research. Shopping Research is a new tool used by ChatGPT to help you find great deals on products. It launches today on mobile and web for users registered for the ChatGPT Free, Go, Plus and Pro plans.
One of the biggest problems with trading with an AI chatbot is that it has never been good at checking if a price is the lowest, or understanding if a deal provides real value for money. ChatGPT Purchasing Research aims to solve this problem.
Even better, OpenAI gives you virtually unlimited access to store searches this holiday season.
No more manual searches
Shopping Research makes it easy to describe what you’re looking for in natural language, and ChatGPT creates a smart, personalized shopping guide just for you. It’s like becoming your personal sales assistant.
Then you can write something like that Find a unique frog-themed gift for anyone who loves eclectic decor or the best TVs for a bright room. and ChatGPT will ask you to research purchases and search for the topic for you.
The Shopping Research experience is a two-way conversation where ChatGPT asks intelligent, insightful questions and searches the web for up-to-date information delivered in minutes. According to OpenAI, it is particularly suitable for retail purchases such as electronics, beauty, home and garden, kitchen and appliances, sports and outdoor.
Business research in action. Video credit: OpenAI
A personal shopper
Once all clarification questions have been answered, you will receive a personalized buying guide that lists the best products and highlights the key differences and trade-offs. So instead of having to open 20 tabs to compare different products, you get everything in one easily accessible place.
If you’re a Pro user and enjoy ChatGPT Pulse, the amount of curated information ChatGPT sends you every day, you’ll notice that Shopping Research is now integrated into Pulse, where you can proactively suggest personalized shopping guides based on your past conversations.
To buy something after identifying it in Shopping Research, simply click on the merchant’s website instead of completing the purchase in ChatGPT. OpenAI says direct purchases via Instant Checkout are planned in the future.