According to the ad, yes raise prices In regions such as Europe, South Asia and Latin America, spotify is expected to raise prices again in the US.
The US is therefore included in Spotify’s latest price increase for its premium services from the beginning of 2026. Financial timescited sources known to him Music transfer business operations. Cheapest at the moment Premium subscriptions In the US, they start at $12, but the price increase would likely bring it closer to other regions where the Premium plan costs around $14 per month.
Spotify also offers a Premium Family plan for six people in the same household for $20, as well as plans for students ($6 per month with Hulu) and couples ($17 per month). Spotify also offers one Basic package This does not include access to audiobooks at $11 per month. A representative for Spotify did not immediately respond to a request for comment.
A constant increase
If the report is correct, this would be the third price increase for premium subscriptions in the US since 2023. Before those increases, premium subscriptions cost $10, but Spotify raised the price. Lowest price from $1 in 2023 again in 2024.
This week, Spotify added the ability to do this seamlessly. Import playlists other music services such as apple Music and Tidal.
Will customers turn and leave? maybe not
If Spotify’s price increases have led to customer losses, this does not appear to be reflected in the service’s subscription numbers. Second statesmanSpotify continues to add premium subscribers worldwide, growing to 276 million in the second quarter of 2025, up from 246 million a year ago.
The company is the market leader in music streaming apps with around 32%. Market share according to Statista at the end of 2024.
But even in its dominant position, Spotify may be concerned about customer reactions to its prices and has phased out price increases.
“The 2023 price increase is probably long overdue and Spotify waited too long, partly because they tend to avoid bad press,” he said. Wren GravesEditor-in-chief of music magazine Consequence. “Spotify is now gradually returning to a more realistic market price, without trying to scare the market when the Federal Reserve announced interest rate cuts.”
Graves said competitors include apple music and Tidal had lower prices than Spotify and that the increase may lead to them also raising prices. Depending on labels, this can also benefit musicians.
“This could allow artists to earn more, although labels will still have a say in how they share the pie,” says Graves.
Given Spotify’s continued growth, it seems that many prioritize Spotify’s offering, so to speak, and accept price increases in the US and other markets.
“Subscribers value access and convenience enough to tolerate modest price increases, demonstrating the strength of the brand and the appeal of a personalized premium experience,” said Shoshana Winter, CEO of convergent marketing.