- Amazon is testing deliveries in 30 minutes
- They are only available in two cities for Prime and non-Prime members.
- This can be the best service against impatience.
Good things come to those who wait… 30 minutes. That’s the promise of a new Amazon delivery service the retail giant is testing in Seattle, Washington, and Philadelphia, Pennsylvania.
Residents of these bustling cities can expect ultra-fast deliveries of essentials such as milk, eggs, fruits and vegetables, toothpaste, cosmetics, pet treats, diapers and over-the-counter medications.
But wait, there’s more. You can also request a 30-minute delivery for non-essential items such as electronics, chips, sauces and “seasonal” items.
Prime members pay an extra $3.99 per delivery, which pales in comparison to what non-Prime members have to pay: $13.99 per order.
I’m not going to lie, this is getting ridiculous. Are we so impatient that we cannot wait more than half an hour to hold, use and consume it? How much do you need that laptop or headphones? Are we so lazy that we can’t get in the car or ride a bike or take a nice walk to get the milk or eggs we so desperately need to make our Christmas cookies?
These are not people who sit at home and cannot go out and buy essential products. Amazon Prime ($139/£95 per year), which promises two-day delivery, is good enough for them, and with proper planning you can have all the essentials on hand long before those “30 minutes!!!” reach. ” scope. Emergency.
They are currently limited, but can you wait?
To be fair, Amazon is only testing this service and, perhaps to limit environmental impact, only uses facilities. said a press release about the experiment.“Designed for efficient order fulfillment, strategically located close to where customers live and work in the Seattle and Philadelphia areas.”
Amazon’s new efforts remind me a little of the failure of the fast-growing Internet company Cosmowho promised deliveries within an hour. Amazon was also an investor, but Kozmo pulled out in 2001.
To me, this simply showed that a small startup could not meet what I thought was a large demand. You see, the advent of Amazon Prime and two-day shipping didn’t create our impatient society, at least not by itself.
It is based on the stable infrastructure of the Internet and broadband networks, which make information available to us at any time. Amazon has delivered on this digital promise in the real world with two-day (often one-day) delivery. Many other retailers such as Walmart, Target and Best Buy followed suit.
Everything we do now shows us that waiting is for the foolish or the poor. Even if what is implied (or assumed) is more important than what is said, it is not a good message.
We are waiting for others.
If our impatience is always immediately gratified, we look for it everywhere and, for example, insist on getting answers from real and virtual people in seconds, whether they are suitable or not.
Even AI knows (or at least those who develop it know) that deeper, more thoughtful answers come from models that take the time to do extensive research.
Thirty-minute deliveries are not the end of the world, but they are a new crack in the foundation of a thoughtful and patient society. If this experiment is successful, Amazon will expand the 30-minute deliveries in the US and then around the world. We become addicted. We will stop appreciating magic and assume this is the norm. Our anger increases when labor takes an hour or most of the day.
We will stop focusing on the issues that need our attention and wonder where the hell our chips and holes are.
What a world!
By the way, there is an option to tip drivers who rushed to make sure you got your package within that 30 minute period. I just hope the driver makes an offer when he arrives. You A piece of advice in the form of pearls of wisdom: “Patience is bitter, but this passion fruit is definitely sweet.”