Apple is not the one massive tech firm launching {hardware} this month. Amazon will host its fall {hardware} occasion on Tuesday, September 30 at 10 a.m. ET in New York City, and because it does most years, the corporate is predicted to unveil new gadgets throughout its myriad product classes. While the occasion won’t be livestreamed, Engadget workers will attend and put up it reside in actual time. Our pre-show protection will start round 8 a.m. ET.
So what is going to Amazon share? Using photographs from the invitation despatched to members of the press as a place to begin, listed below are our most educated guesses about what we are able to count on.
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In February, Amazon launched some enhancements to its voice assistant, promising that Alexa+ could be extra conversational and extra useful because of generative AI. It appears possible that the autumn occasion will put the {hardware} to work together with Alexa+ entrance and middle, so count on to listen to about new fashions or new software program updates for the Echo line of good audio system. It’s been a few years because the Echo Show acquired an replace, and it has been even longer for the usual Echo. Those two merchandise are the most definitely to star in upcoming advertisements.
The invitation additionally features a picture of a Kindle exhibiting a coloration illustration, so there could also be extra in retailer for e-readers. The Kindle Scribe 2 simply got here out earlier this 12 months, as did the Kindle Colorsoft, so maybe there is a new possibility within the works that mixes the perfect options of each. As with the Echo, there hasn’t been a lot new for the bottom Kindle mannequin both, so it is potential it is going to obtain some updates as effectively.
There’s additionally what seems to be the nook of a TV on the invite, so the information about Fire TV additionally seems to be promising. This occasion can also be the place Amazon-owned manufacturers Ring and Eero can debut new merchandise. The marketed objects is probably not out there instantly, however the timing units the stage for some substantial reductions on earlier generations of Amazon gear. In truth, lots of Amazon’s present gadgets are already on sale, together with the Blink, Kindle, and Ring, as extra Prime Day offers seem in early October forward of the official begin of the sale on October 7.
Update, September 29, 2025, 3:20 pm ET: This story has been up to date to consider Engadget’s reside weblog plans for the Amazon occasion.
