Sony is sending messages to PlayStation users who are still using their PS4, suggesting that they finally upgrade to the current-gen PS5. This could be related to a delay in the PS6 launch.
As PushSquare PS4 owners are now reportedly receiving messages from Sony encouraging them to upgrade to a PS5, as well as a QR code that will take them to the official PlayStation website, where more information on pricing and offers can be found.
“Who would like to catch up on the successes of 2025 Chiaroscuro: Expedition 33, Arch RaidersAND The spirit of Yotei or get ready for the most anticipated games of 2026, including SAROS, 007 First light, nioh 3and much more, now is the perfect time to update your PS5 console,” the publication reads.
What’s worth noting is that all of these games are only available on PS5 and other current-gen hardware. So it looks like Sony is convincing gamers to finally take the plunge.
However, a new report from analysts may have shed some light on the situation.
According to a recent Information about sandstone from Japan According to a report from MST senior analyst David Gibson, Sony could delay the launch of the PS6 until after 2028 to extend the life cycle of the PS5 (via). IGN).
The report notes that Sony’s third-quarter earnings are expected to beat previous forecasts, as first-party and third-party titles continue to drive sales and gaming and networking services, including PSN subscriptions, are expected to remain strong.
Additionally, Sony is expected to generate revenue of around 1.8 trillion yen (around $11.6 billion) and operating profit of 160 billion yen (around $1 billion) in the third quarter.
Since the hardware and software of the PS5 continue to report big numbers, it is suspected that Sony wants to extend the life of the console and thus delay the launch of the PS6.
“Sony expects the lifecycle of the PS5 to be longer than previous generations of consoles,” Gibson said, adding that the PS6 likely won’t launch until after 2028.
Gibson also suggested that Sony is focusing more on retaining existing PS5 users rather than increasing console sales, and also noted that the number of PSN services and active PS5 users are at an all-time high.
“PS5 user activity continues to hit all-time highs based on usage data,” Gibson said. “Sony is more focused on retaining active users than increasing hardware sales.”
The technology and gaming industries saw price increases last year; One issue we have noticed recently is due to lack of memory and continued price increases.
For now, it looks like PS5 consoles won’t be affected by another price increase like last August, although Gibson believes it could happen at some point.
Gibson stated that “increased memory prices will not impact near-term performance due to Sony’s existing inventory levels,” but said higher memory costs could impact the company later in the fiscal year, adding, “Sony may pass on future cost increases to consumers.”
