- Apple Mac gross sales are hovering as annoyed Windows customers search for options
- Many PCs can’t run Windows 11 on account of lacking TPM 2.0 functionality
- Apple’s unified {hardware} and software program method appeals to veteran Windows customers
The current finish of lifetime of Windows 10 in October 2025 has pushed a notable migration from Microsoft PCs to Apple’s Mac line, new experiences declare.
Figures of Counterpoint analysis They declare that world PC shipments elevated 8.1% within the third quarter of 2025, and Apple’s Mac shipments elevated 14.9% year-over-year.
For customers accustomed to reliability, Apple’s platform now appears to be like like a safer long-term funding, as the corporate’s unified design philosophy, mixed with its M-series chips, has blurred the road between shopper laptops and the very best mini PC fashions for residence or workplace use.
Apple advantages from Microsoft’s resolution
Many customers who as soon as relied on Windows laptops are actually turning to macOS as an alternative of upgrading to Windows 11.
This change is basically on account of {hardware} limitations; Some older methods which might be working positive can’t set up Windows 11 as a result of they lack a TPM 2.0 chip.
Instead of investing in new Windows {hardware}, many customers discover Apple’s built-in ecosystem of {hardware} and software program extra enticing, even when it means studying a unique working system.
Lenovo remained the principle provider, however Apple’s progress is notable as a result of it exhibits that customers will not be simply upgrading; They are altering platforms.
Brands like HP and Asus additionally gained modestly, however Dell shipments declined barely.
Apple’s regular rise means that Microsoft’s resolution to retire Windows 10 could have unintentionally strengthened its major competitor.
The timing of Apple’s current MacE book updates, mixed with its status for stability, seems to have given macOS an surprising benefit at a important time for PC consumers.
Many professionals who as soon as relied on Windows are adopting MacE book Pro models as their new cell workstation, citing efficiency, battery life, and system longevity.
Companies are additionally testing Mac adoption in combined environments, reflecting a rising willingness to diversify past the Microsoft ecosystem.
The resolution to modify from Windows to macOS largely is dependent upon particular person workflow wants; As for workplace customers who depend on Microsoft software program, the transition could require changes or subscriptions to cloud-based instruments.
However, for inventive professionals and enterprise customers on the lookout for reliability, Apple’s ecosystem provides fewer compatibility points and smoother updates.
While Windows 11 stays a succesful enterprise PC platform, the disruption brought on by the Windows 10 retirement has opened the door for a lot of to discover options.
Whether this pattern turns into a everlasting realignment or a short lived backlash will depend upon how properly Microsoft regains consumer belief in its subsequent era of PCs.
