You’re sprawled on the sofa, watching the most recent stream of your favourite present. Why not plan your subsequent trip whilst you’re at it? That’s the thought behind Samsung’s newest AI innovation, the Perplexity TV app. It’s a standalone AI agent accessible on all 2025 Samsung TVs and, later this 12 months, on 2023 and 2024 TVs with the most recent OS improve.
Earlier this month, on the Berlin consumer-electronics present IFA 2025, the corporate launched Samsung Vision AI, which allowed TV viewers to entry extra details about the reveals and actors they had been watching. Viewers may also use the Vision AI Companion in different methods, resembling to obtain suggestions for reveals and films. The Perplexity TV app builds on Vision AI’s skillset.
Samsung built-in AI throughout a variety of its merchandise, together with smartphones, home equipment, earbuds, tablets and TVs, as a part of the corporate’s imaginative and prescient to “leap ahead as an AI-driven firm that makes one of the best use of AI, works with AI, and grows with AI,” govt Roh Tae-Moon mentioned on the 2025 Tech Forum in Silicon Valley final week.
‘Curiosity can strike at any time’
Samsung partnered with Perplexity, a self-proclaimed “free AI-powered reply engine.” Samsung says its Perplexity TV app can present the climate forecast, discover you the closest pizza store or inform you the date of the Kentucky Derby.
Ryan Foutty, Perplexity’s vice chairman of enterprise, mentioned creating an AI app for TVs is smart as a result of “curiosity can strike at any time” and that customers ought to have the ability to entry data from AI whatever the AI-driven interfaces they’re utilizing.
Use the apps tab in your Samsung TV to entry the Perplexity TV App, or hit the AI button in your distant to entry Samsung’s Vision AI Companion. You may also ask the AI questions by talking into the built-in microphone on the distant and TV, or utilizing the on-screen keyboard.
A Samsung consultant mentioned that, like the corporate’s different TVs, you possibly can’t watch content material within the background whereas the Perplexity App is open. When you open the Perplexity App, you can be redirected to the app interface.
CNET knowledgeable is not but bought
CNET’s David Katzmaier noticed Samsung’s AI-enhanced TVs earlier this 12 months at CES 2025, and is not fairly satisfied that it is a very important addition.
“At first blush, a built-in AI agent would not appear to me like a superb cause to decide on one TV over one other,” Katzmaier mentioned. “To make it worthwhile, Samsung must show that it is higher than, say, Perplexity in your telephone.”
YouTuber Austin Evans of Overstock Media says he understands “the attraction to load AI in as many locations as attainable,” however not on TVs.
“I am unable to think about planning a visit utilizing Perplexity on my TV when nearly some other gadget in my life could be faster and simpler to (carry out) that job with,” Evans mentioned. “Feels like an answer in the hunt for an issue, at the very least for now.”
