Black Friday is not just a shopping day. Amazon calls its version black friday weekwhich actually lasts for almost two weeks, from November 20th to December 1st.
The company published a press release on Sunday detailing some of the year’s transactions and changes. It’s no surprise that Amazon continues to integrate Rufus, its built-in AI shopping assistant. The company says Rufus can monitor prices, customize recommendations and automatically buy items when they reach a target price set by the buyer.
Read also: Win Black Friday 2025: How to get early sales
Rufus is Amazon’s artificial intelligence assistant
Rufus, Amazon’s AI shopping assistant, can play an important role in your shopping experience. You can ask Rufus what’s popular, what fits your budget, or what suits your shopping interests. You can show personalized offers based on your shopping behavior, wish lists and browsing behavior.
Rufus can also help you track prices. If you’re waiting for an item at a certain discount, Rufus can check its price, check it periodically throughout the day, and automatically buy it when it reaches a threshold you set. This means you don’t have to worry about missing out on hot deals or losing items in your cart.
Shoppers can also use Rufus to search for products. The AI ​​assistant can make personalized gift suggestions or compare products side by side. Because it’s integrated into the Amazon shopping experience, you can ask follow-up questions, refine your preferences, or change categories without having to start over.
Here’s how to save more when shopping on Black Friday
You don’t need a spreadsheet or timer to get you through Black Friday, but a little strategy can go a long way. How to stay smart:
- Plan ahead: Start by making a short list of the things you really want or need. It’s the easiest way to avoid falling into the trap of flashy half-price offers that aren’t really planned purchases.
- Create a wish list: Add items in advance and track their prices throughout the week, as Amazon updates its deals and inventory daily.
- Discover the benefits of a subscription: Prime members get additional savings with faster shipping options.
- It’s all about time: When shopping in different categories, keep in mind daily changes in offers, as some of the biggest discounts are only valid for a few hours.
- Set a budget before you buy: Above all, set a fixed budget and stick to it. The best Black Friday win is getting deals without spending too much.
The best Black Friday deals of the season
Here’s a quick look at some of the discounts Amazon announced:
- Amazon devices: Up to 50% off Echo devices, Fire TV devices, Blink security systems and more.
- Home and Holiday Decorations: Discounts on artificial Christmas trees, ornaments and seasonal decorations.
- Food offer: Holiday dinner specials including turkeys and savings on meal packages.
- Electronic: Discounts on products from Bose, JBL, Canon, Acer, Asus and TVs from LG, Hisense and TCL.
- Household appliances and kitchen gadgets: Up to 55% off Shark appliances, plus discounts on Ninja, Vitamix, Nespresso and Staub.
- Fashion and beauty items: Up to 50% off brands like Levi’s, GAP, NAADAM, Theory, AllSaints and premium beauty products.
- Books and Travel: Up to 80% off Kindle books, paperback discounts, and savings on hotels, cruises, and car rentals.
- Benefits of Prime Visa and Prime Store cards: Eligible cardholders can earn extra cash during the sale.
