Samsung and Google collaborated on a groundbreaking spatial audio standard, IAMF (Immersive Audio Model and Formats), challenging Dolby Atmos. Initiated in 2020, IAMF allows device manufacturers to accurately reproduce 3D sound through open-source technology. SungHee Hwang from Samsung Research envisions IAMF as the future ‘Samsung Sound.’
IAMF enables devices like TVs and soundbars to deliver 3D sound as intended by creators faithfully. An essential aspect is its open-source nature, fostering innovation. WooHyun Nam of Samsung Research emphasizes the importance of open technology for 3D audio content creation.
IAMF stands out as the first open-source audio codec providing vertical sound positioning. It introduces AI technology to dynamically enhance audio during playback. This ensures key elements are highlighted based on the content, enhancing user experience.
Samsung emphasizes customization, allowing users to tailor audio preferences. For instance, viewers can choose between amplifying stadium sounds or focusing on commentary during a sports match. The Alliance for Open Media (AOM) officially embraced IAMF in October, marking a significant milestone in open-source audio standards.
Critical Assessment: Eager Anticipation for Breakthrough
Hoping for a significant leap in accessible 3D spatial audio, the open-source IAMF standard holds potential. Incorporating AI, and dynamically adjusting sound during movie watching, may eliminate challenges like inaudible dialogue and startling volume shifts.
Envisioning the future of “Samsung Sound” as promising, the prospect of a smoother, more immersive audio experience is intriguing. Yet, the ultimate realization of this vision remains uncertain. Fingers crossed for a transformative reality.