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Samsung S90D Unveiled at CES 2024: Navigating the Chaos of New Sizes and Technologies

CES 2024 brought the much-anticipated unveiling of Samsung’s S90D, the successor to the QD-OLED Samsung S90C, our 2023 TV of the year. Amid expectations of a 20% brightness boost, Samsung surprised us with not just the anticipated sizes but also introduced new 42-inch and 48-inch versions, both using regular OLED (W-OLED) technology.

Previously, the industry assumed there wouldn’t be any new sizes for QD-OLED TV screens in 2023. However, Samsung’s move has made the S90D lineup chaotic and challenging to recommend without significant caveats.

For context, W-OLED screens, commonly used in top OLED TVs, were exclusively manufactured by LG. Samsung introduced QD-OLED, a distinct approach promising enhanced brightness and a broader color range than W-OLED. Initially, QD-OLED had a shaky start, but last year’s models, like the S90C, outshone competitors like the LG C3 OLED TV.

Here’s where it gets complicated: QD-OLED screens were limited to 55-inch, 65-inch, and 77-inch sizes. In an attempt to offer larger TVs, Samsung utilized LG’s W-OLED panels for an 83-inch version of the S90C, resulting in performance variations compared to its smaller counterparts.

Samsung S90D Unveiled at CES 2024: Navigating the Chaos of New Sizes and Technologies

W-OLED screens

With the S90D, Samsung introduces two more W-OLED screens to the mix, making the lineup even more confusing. The table below clarifies the S90D sizes and their corresponding panel types:

SizePanel Type
55-inchQD-OLED 2nd gen
65-inchQD-OLED 2nd gen
77-inchQD-OLED 2nd gen

Navigating through the various sizes and panel types requires careful consideration for potential buyers.

This isn’t just an academic difference; last year’s QD-OLED S90C models were over 30% brighter than LG C3’s W-OLED counterparts. Now, Samsung cranks up the brightness of the S90D by an additional 20%!

It’s unclear if Samsung tweaked the W-OLED models’ brightness compared to last year, mirroring LG’s impressive improvements in the C4. This creates a potential performance gap in the S90D, depending on the model you choose.

At CES 2024, the 65-inch S90D is confirmed QD-OLED, adding another layer to the complexity of TV choices. I find this trend perplexing, complicating an already confusing TV landscape.

Presumably, Samsung aims to make the S90D a robust competitor against the LG C4, matching sizes across the board. However, I believe they should’ve assigned a distinct name, like the S8Samsung S90D Unveiled at CES 2024: Navigating the Chaos of New Sizes and Technologies5D, for the W-OLED screens, creating clarity in their lineup.

The availability of these new S90D sizes might vary by country, with only the 48-inch confirmed for the UK. Pricing and exact release date remain uncertain, but I anticipate a March or April launch based on Samsung’s previous release patterns.

Explore our CES 2024 hub for the latest updates on 8K TVs, foldable displays, phones, laptops, smart home gadgets, and AI advancements. Please stick with us for the major stories as they unfold.

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